According to the Small Business Administration, there are over 30.2 million small business in the U.S. That adds up to a big piece of the American pie. Many of these businesses can boast of being an owner/operator that owns their own commercial real estate but many others work from home, which gives them a desk, internet and phone, and a short commute.
As owners of these businesses consider their marketing and growth strategies, brand perception is critical element to their ability to build trust in the minds and hearts of their target customers. Crystal Sargent, CEO of Invested Advisors, a business consulting firm known for positioning companies as top brands and helps them grow into that space says “brand perception is of equal value to a firm as is their delivery model. Businesses need to win the hearts and minds of prospective customers and having a perception of strength builds trust which is the cornerstone of future opportunities.”
So how can a small business improve their brand’s perception without spending a lot of money on marketing promotions? Many start-ups, early stage companies and established firms use what’s known as a virtual office.
What is a Virtual Office?
A virtual office space is a stepping stone for companies not quite ready for prime-time real estate ownership or even shared workspace but require administrative support like a mailbox rental to create operational efficiencies. As these businesses simply cannot afford to hire full-time staff unless they are generating revenue for the firm, virtual offices can be a great resource to them, at a fraction of the cost it takes to recruit and train personnel which would also increase their monthly financial obligations.
How Does It Work?
Businesses need administrative support in order to keep growing the company and by using virtual office services, businesses gain administrative support services coupled with the prestige of a virtual business address that convey a sense of operational strength and stability. Services oftentimes include:
- Virtual Address – the prestige of a high-quality location in a business park
- Virtual Mailbox – delivery of all of your business correspondence and corporate documents
- Mail Forwarding – your virtual office manager can mail you everything sent to the virtual address on a regular schedule of your choosing
- Virtual Phone Number – a receptionist to answer incoming calls and route them to your team members
- Virtual Office Address – the joy of having a prestigious address that’s not a P.O. Box or UPS store that people can see with a Google search
Is Virtual Office Legal?
Virtual offices are primarily business addresses that help firms establish a local presence- especially the offshore companies and homegrown firms. … And you pay taxes according to the law that applies to your business. Therefore, you are within the legal framework when you have a virtual office space for rent.
How Much Is a Virtual Office?
With Prime Executive Offices, it is significantly cheaper than a private office and you only have to pay for the conference room and phone answering services as you need it but you will still get the great benefits of having a great business location, here in Carlsbad, CA (North County San Diego), to set the right tone with your clients. For early-stage companies, being able to keep expenses low while you ramp up your marketing and revenue is vital to keeping your momentum going.